The challenge of redesigning and restructuring the design-portal stylepark.com, which provides not only information about designers and producers but also about 20.000 pieces of furniture, was to find an up-to-date, generous and open design language. Key claims to the design were to enable easy access to the products in the database and to reduce the felt complexity of the website.

Design draft homepage (2006); Homepage online (2009, right).

Product overview; collection overview

Detail page with product information; zoom view of pictures as overlay

Product detail page (online, 2009); overview page of editorial contents (online, 2009)

Client
Stylepark AG, Frankfurt/ M
Business
trade & services
Year / Length
2006 / 4 Month
Type
websites / online services
Character
redesign
Assignments
analysis & evaluation, consulting & design management, interaction design (HCI), concept, strategic development, user interface design
Methods
design requirements, best practice, design briefing, golden Rules, information architecture, inquiry, wireframes, workshops
Technology
content management systems (CMS) & blogs, web technologies (ajax, css, html, javascript, jquery, xhtml …)
Team
, , Tillmann Dorsch, Marcel Besau
Project partner
Sign Kommunikation GmbH / Frankfurt Main