The way we work

Our design takes into consideration a lot more than the mere “user”. It focuses on the individual human being – her specific character, experiences and skills, intellect and emotions, her culture and values.

Usability is based on Empathy

Well-designed interfaces that are both, appealing and easy to use, can only be developed when they consider the person that uses them to be of utmost importance. However, we don not only think about the so-called users of an interface, we also think about those people who implement and maintain our interfaces, those who sell and install them, those who manage content, and those people who develop and plan…. It is thus very important to know the different stakeholders and their interests in a project right from the beginning. This means that we have to look upon a project from their point of view and emphatically take the different roles of all participants to understand what they do and want. The methods we use to develop and ideate our projects are carefully chosen and are adjusted to the specific requirement of each individual project.


To follow the guidelines and defined principles of User Centered Design, EN ISO 13407 is a basic in the way we approach our work. The list below shows the methods ma ma Interactive System Design uses in the different stages of the design process.
Methods that help us to understand the context of use
Best Practice Discussion; Benchmarking; Personae, Scenarios and Use Cases; Contextual Inquiries; Contextual Design/ Participatory Design; Direct Observation; Movement- and Handling Analysis, Video Ethnography; Shadowing Users; Fly on the Wall; Interviews; Questionnaires/ Queries/ Surveys/ Opinion Polls; Focus Groups/Unfocus Groups; Expert Interviews; Field Studies; Brainstorming; Role Play/Bodystorming; Visual Mapping; Moodboards
Methods to specify requirements
Task Analysis, Interviews, Best Practice Discussion, Benchmarking; Evaluation of Statistics; Market Research
Methods that produce solutions
Brainstorming, Personae, Scenarios and Use Cases; Visualization/Drawings/Diagrams/Flowcharts/Wireframes/Matrixes; Storyboards; Mockups/Paper-based Modeling; Interactive and Physical Prototyping; Functional Models, Design Models, Simulations; Participartory Design; Design Patterns…
Methods to Evaluate Solutions
Usability Testing; Formal Studies/ Lab Testing; Heuristic Methods/ Expert Evaluation; Focus Groups; Unfocus Groups; User Tests/ Mix of Observation and Interview, Metrics and Qualitative Feedback; Personae, Scenarios and User Cases; Card Sorting; Data Analysis/ Logfiles/ Eye Tracking Analysis; Interviews/ Questionnaires/ Surveys/ Opinion Polls; Focus groups; Unfocus Groups; Expert Interviews; 80% Solution; Field Studies; Conversion Tests; SWOT Analysis; DIN ISO 13407, DIN EN 9241-3, DIN ISO 9241-110, DIN ISO 9241-11, DIN ISO 9241-13, DIN ISO 9241-14, DIN ISO 9241-410 …