We help companies envision futures, work with people in mind and design meaningful products and services.
We converge design futures, user research, strategies and experiences in our design practice.
We cooperate with you to create novel digital products, services and systems.
We work hand-in-hand with people, across topics and disciplines, to shape significant futures.
Strategy is the foundation of our design. It’s what makes meaningful and successful products.
User experience and human-centred design underpin our approach to using design to help you stay relevant and ahead of the competition in an ever-changing world.
Design futures and discursive design
Ideation and design thinking workshops
Products, services and systems innovation
Product planning and roadmap consultancy
Experience demonstrators and prototypes
Understanding what motivates people – how they behave and feel in their everyday lives – is central to good design research.
We’re curious about people’s habits, expectations and feelings. We learn and understand with a beginner’s mind to capture their needs. Experiencing, learning and understanding are our basic building blocks to devise strategic objectives, to advise methodical approaches and to aid in the decision-making process.
Generative research and user studies
Interviews and contextual inquiries
User scenarios and personas
digital product design
We design state-of-the-art digital products, services and systems.
We transform your analogue products into digital appliances. By enhancing these products with new technologies, features and services, you can create digital ecosystems and seize new business opportunities.
Software / Hardware products
Cyber-physical systems and Internet of Things
User experience and usability
User interface design
We believe that design is essential to developing compelling products.
Yet its mindset and methods also guide your digital transformation and the creation of entire new businesses.
To unfold the full potential of design, its objectives and methods need to become part of your enterprise’s DNA and development culture, engaging all C-Level management as well. We care about fostering the integration of design and digital transformation into your business.
User experience frameworks and design culture
Employee design workshops and design trainings
Design leadership supervision
envisioning future medical applications
designing the future process industry
Our successful collaboration convinced SAMSON that human-centred design not only provides compelling product experiences, but guides their overall product strategy and development as well.
For its new programmable logic controller, ma ma supported SAMSON in developing a revised, superior user interface.
Design also augmented their product planning, targeting the best product user experience, reducing development times and saving money in the process.
Vorwerk & Co. KG
anticipating the future of convenience cooking
Experience design, form giving, the use of new materials, user interface design informed future Thermomix versions, leading to a coherent transformation of Vorwerk’s analogue business model into a digital one.
This called for a joint design project combining our expertise with that of the design companies Stylepark, Stefan Diez Design, Sign Kommunikation and Büro Nicola Stattmann.
Understanding the mixer’s current perception, its strengths and future challenges.
The digitalisation of the Thermomix informed novel services, ecosystems and business models..
Audifon GmbH & Co. KG
hearing alright – a collaborative experience
For audifon, we designed a friendly and humanly interface for their hearing aid fitting software, proposing a light and cheerful approach, and changed the way the hearing aid fitting process was experienced by patients and acousticians.