Our approach
Three fundamental ideas inform our design practice and collaboration with our clients.
Sustainable impact
We believe strategic design creates sustaining and resilient innovation, which is able to adapt to changing environments and demands, vital for staying relevant, useful and valuable in the long term.
Context is key
We believe understanding contexts and systems is the key to grasping the full scope of any problem and creating meaningful solutions and interventions.
Focus on experiences
To intervene in complex systems, we have to look at the smallest elements of experience: how people interact with things, with each other, and with the world around them—the everyday details of their lives.
Panorama
Webinar about Futuring for Businesses⤻
Using ‘Design Futuring’ to devise strategies, change processes or product and service innovations for SMEs. Part of a event series by the Offenbach Chamber of Industry and Commerce. (2022)
Lecture at Tatung University Taipei
Talk about 'Design Futuring' as an innovative approach to develop solutions to diverse societal problems and new responsibilities for designers. (2021)
Guest editorial for DKKV about Design Futuring⤻
Article on the benefits of ‘Design Futuring’ in the fields of disaster risk reduction, risk management and civil protection for resilient and sustainable futures, published in the German Committee for Disaster Reduction newsletter magazine. (2020)
Spotlight
We used today’s societal, medical and technological trends to outline the future of medical applications and collaborated in a strategic discursive design project to anticipate future medical products and services.
We helped our client co-create a new company-wide service management experience by introducing a culture of design across all departments.
Clients
Want to know more?
ma ma Interactive System Design
Gutzkowstrasse 7 HH
60594 Frankfurt am Main
Germany
“We think in generalities, but we live in detail.” —Alfred North Whitehead