Save the Date: Mittelstand-Digital Praxistag – Chancen und Herausforderungen der nutzerzentrierten Produktentwicklung

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Datum: Freitag, 10.06.2016
Ort: Frankfurt/ Main, Frankfurter Gesellschaft für Industrie, Handel und Wissenschaft, Siesmayerstr. 12, 60323 Frankfurt/ Main
URL: www.usability-netz.de/praxistag

Die allgegenwärtige Digitalisierung und Vernetzung von Produkten und damit der Komplex Industrie 4.0 stellen entwickelnde Unternehmen im Mittelstand vor große Herausforderungen.
Wie kann eine kundenspezifische Anpassung meiner Produkte am Besten umgesetzt werden? Wie gehe ich vor, um die Anforderungen der Nutzer meiner Produkte zu verstehen? Wie können wir dafür Sorge tragen, dass die Bedienung eines komplexen Systems nicht unnötig kompliziert wird und verständlich bleibt? Wie integrieren wir die unterschiedlichen Prozesse von Hard- und Softwareentwicklung besser miteinander? Durch welche Maßnahmen werden Produkte gebrauchstauglicher und nutzerfreundlicher? Und welchen Nutzen hat mein Unternehmen davon?

Im Zuge des interdisziplinären Mittelstand-Digital Praxistags gehen Praktiker – Entwickler, Designer sowie Usability-Experten – und Wissenschaftler diesen und weiteren Fragen nach und diskutieren mit Ihnen die Herausforderungen und Potenziale einer nutzerzentrierten Produktentwicklung.
Bereits zugesagt haben Referenten aus Unternehmen, Hochschulen und Institutionen wie 2E Mechatronic (Kirchheim/ Teck), Agilent Technologies (Waldbronn), Custom Interactions (Darmstadt), FINSOZ e.V. (Berlin), German UPA e.V. (Stuttgart), HK Business Solutions GmbH (Sulzbach), Hochschule Bonn-Rhein-Sieg (Bonn), ma ma Interactive System Design (Frankfurt/ Main), Mittelstand 4.0-Kompetenzzentrum Darmstadt, Rohrer-Industrieservice (Dietzenbach), Samson AG (Frankfurt/ Main), SIC! Software (Heilbronn), Steinbeis MIT (Stuttgart), Technische Hochschule Köln, Technische Universität Darmstadt, Univ^ersität Bamberg und Universität Siegen.

Das endgültige Programm wird in Kürze bekannt gegeben.

Der Praxistag wird veranstaltet vom Forschungskonsortium PUMa – Projekt Usability in Mittelstandsanwendungen [usability-netz.de], das vom Bundesministerium für Wirtschaft und Energie (BMWi) gefördert wird.
Mitveranstalter sind die Forschungsprojekte Design4Experience [www.design4xperience.de], SmartLive [smart-live.info], UCare [www.ucare-usability.de] und USEecureD [www.usecured.de] aus der Mittelstand-Digital Förderinitiative Usability des BMWi [mittelstand-digital.de].
Weitere Kooperationspartner sind das Netzwerk design to business der IHK Offenbach [www.design-to-business.de], die German UPA e.V. als Berufsverband der Deutschen Usability und User Experience Professionals [http://germanupa.de], das Mittelstand 4.0-Kompetenzzentrum Darmstadt [www.mit40.de], sowie der Verband Deutscher Industrie Designer e.V. [www.vdid.de].

Die Teilnahme an der Veranstaltung ist kostenfrei.
Aufgrund der Räumlichkeiten ist die Teilnehmerzahl begrenzt.

Die Online-Registrierung ist ab sofort möglich unter
www.usability-netz.de/praxistag
Hier finden Sie auch weitere, aktuelle Informationen.

Alan Cooper On The Much-Rumored Death Of The Design Firm

ALAN COOPER, A UX PIONEER, ARGUES THAT INDEPENDENT CONSULTANTS OFFER ONE VALUE YOU CAN NEVER BUY: PERSPECTIVE.

Source: fastcodesign, http://www.fastcodesign.com/3051871/a-ux-legend-on-the-much-rumored-death-of-the-design-firm

Alan Cooper is a pioneer in the software world: In the 1970’s, he created seminal business software for microcomputers. Then, in 1988, he invented Visual Basic, one of the world’s most influential programming languages. In 1992, he cofounded Cooper, an interaction-design consulting firm that invented design methods commonplace today, such as personas. Cooper is also the author of About Face: The Essentials of Interaction Design, now in it’s fourth edition

Today, there are dozens of examples of hugely successful, design-driven companies. The message is getting through: User experience design makes you more successful. And so it’s understandable that company men nudge each other and grunt, „We need some of that design stuff!“ They hire independent firms. They gain value from a novel perspective. Then, after a while, these same business people ask themselves if they might not save money by bringing some designers in-house. Wouldn’t it be more efficient, they ask, if these designers worked for us instead of for some outside firm?

The answer, of course, is that it would be more efficient. But that simple answer hides the more significant question: Is more efficiency what you need? Is efficiency going to help you succeed? The companies buying design firms may ultimately find that they didn’t get the benefit they imagined. Bringing a troupe of independent practitioners in-house likely will not dull their practice, but it certainly ends their independence, and it is precisely that independence that allows us to work our magic.

Contrary to popular belief, I’ve found that clients typically don’t lack in invention. But they do lack perspective. Take one famous example: In 1973, working for Kodak, Steven Sasson invented the digital camera. Yet the photography giant refused to develop the product because it threatened their core business of making film. That was a reasonable assessment, but it was also one that placed Kodak’s own interests ahead of its users‘, thus assuring its long-term demise.

Companies still need the help of an outsider to show them how their deep familiarity with the problem is confounding their ability to see it clearly. They often wrestle with such cognitive illusions as confirmation bias, where they only see evidence that confirms their thinking, or loss aversion, where people are more willing to take risks to prevent a loss than to take risks to obtain a gain.

That’s where designers come in. They occupy the (understandably unpopular) position of prioritizing the users’ needs and behaviors over the ingrained views and risk-averse assumptions of the enterprise. But that wasn’t always such an obvious idea. Twenty-five years ago, our firm and others were inventing the very idea of user experience in real time. We soon realized that to design mere screens, we had to understand users in a way that was also central to the entire corporation.

And yet corporate behemoths still confuse what designers make with what designers do. Twenty-five years ago, we realized that wireframes and prototypes were actually far down the line, in value. The hard problem wasn’t figuring out how screens should behave. The hard problem was figuring out what problem is worth solving—then making sure everyone is on the same page. Put another way, if you have hundreds or even thousands of employees, the only way to get them to work together coherently is a single, unifying vision. That’s exactly what interaction designers do. Today, user experience designers, gifted with an impartial perspective, can readily provide critical strategic insights in every stage of the product development process.

If you gain efficiency while losing the outside perspective, you gain nothing. If you save money while suppressing the motivation to tell unpleasant truths inside your company, what have you gained? Saving money on designers isn’t a good deal if you subject those designers to the same cultural forces that prevent your other practitioners from thinking outside the corporate box.

I’m not predicting doom and annihilation for those UX consulting companies that get acquired by banks and engineering firms. They will do just fine, and probably do some very high-quality design work that they—and their purchasers—can be proud of. There is plenty of design work that needs to be done. That’s the thing: The entire relentless onslaught of digital technology needs to be shaped and designed to serve the needs of its users rather than the needs of its creators. The salient characteristic of design in the 21st century is that we need one whole hell of a lot of it. We need designers on the inside, designers on the outside, designers at inception, designers during development, and designers after release three-point-oh. But for a large, and growing, cohort of businesses, the independence of the external design consultancy is exactly what they need to see their future clearly and march purposely toward it.

The lever to move a company must be long and its fulcrum must be external to the organization. This is the role of the independent design firm, which is needed now more than ever. Our independence is the particular characteristic that our clients most want from us (whether they know it or not). Our future is rock solid. As the founder and owner of such an independent firm, I am putting my money where my mouth is. I’m expanding our company.

World Usability Day Frankfurt
Donnerstag 12. November 2015, ab 19h
Museum Angewandte Kunst

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Wir freuen uns, den World Usability Day Frankfurt ins Leben zu rufen.

Zusammen mit dem Museum Angewandte Kunst, dem Steinbeis Transferzentrum MIT und der Hochschule Bonn-Rhein-Sieg organisieren wir einen Abend zu Usability und User Experience (UUX), der am 12. November ab 19 h im Frankfurter MAK stattfinden wird.

Der Frankfurter World Usability Day verbindet dabei das Themenfeld Usability und User Experience insbesondere
– mit Aspekten der Gestaltung und ihrer Rolle in Innovations- und Produktentwicklungsprozessen,
– mit der Komplexität heutiger Produkte, die Hard- und Softwarekomponenten gleichermaßen integrieren,
– sowie schließlich mit Fragen der Nachhaltigkeit.

Programm

Für die Veranstaltung sind rund zehn ‚Five-Minute-Talks’ als kurze Präsentationen vorgesehen, in denen das große Spektrum der Gebrauchstauglichkeit und Nutzungserfahrung erfasst und gegenwärtige Herausforderungen in verschiedenen Anwendungsfeldern dargestellt werden.

Im Rahmen einer Expertendiskussion sollen diese Ein- und Ausblicke zu UUX aus verschiedenen Perspektiven diskutiert und eingeordnet werden.

Beiträge einreichen und einen Kurzvortrag halten!

Bis 25.10.2015 können eigene Beiträge eingereicht werden. Eine Jury entscheidet über die Annahme der Vorträge.

Alle aktuellen Informationen finden sich auf der Website wud-frankfurt.de

»Design and Rapid Evaluation of Interactive Systems in Theory and Practice« – Joint Tutorial on Conference INTERACT 2015 accepted

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Together with computer scientist Prof. Tom Gross [www.tomgross.net] from the University of Bamberg, I will offer a interdisciplinary tutorial on INTERACT 2015.

The half day tutorial will provide insight into current paradigm changes in Human-Computer Interaction and the subsequent evolvement of lean & rapid methodologies in designing and evaluating interactive systems.

Keywords

Design Principles, Development Processes, Human-Computer Interaction (HCI), Low Fidelity Prototyping, Methods and Methodologies, Rapid and Agile development, Usability and User Experience (UUx), User Centered Design.

Objectives and Contents

Recent trends such as the increasing convergence of the digital and the physical realm expand the scope of Human-Computer Interaction (HCI) to exciting new arenas. However, they also entail new challenges for meth-odologies for understanding users, tasks, and contexts, for designing interactive systems beyond the desktop, and for evaluating them in novel scenarios and sometimes with limited resources.

This tutorial aims to address those developments and to present paradigms and basic concepts of  HCI as well as its design principles supporting development processes. The primary focus is on concepts, methods, and tools for the design, the implementation, and the evaluation of interactive systems for changing tasks and contexts in emerging technological landscapes-with a spe-cial focus on lean rapid and agile approaches.

In particular, this tutorial includes an introduction of the theoretical foundations of interaction design, interface design, and user experience design. It presents practical methods and methodologies for the under-standing of contexts, stakeholders, and goals; for innovating, generating ideas and design thinking; for managing and selecting ideas; for gener-ating fast and graspable results by low-fidelity prototyping; as well as for the fast and effective evaluation of interactive systems in the lab and in the field.

Date and Venue

The half day tutorial is scheduled for tuesday, 15 Sept. 2015, 14:00 – 17:30 h.

The 15th International Conference on Human-Computer Interaction – INTERACT 2015 takes place from 14 to 18 September 2015 in Bamberg, Germany.

Conference Website: www.interact2015.org

Registration: www.interact2015.org/registration.html

If You have any questions, feel free to drop me a line at jdenzinger [at] ma-ma.net.

Interaction 14 – Languages of Interaction Design

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Back from the conference in Amsterdam…
IxDA has published the videos taken from the talks http://vimeo.com/ixdaglobal/videos

Don’t miss e.g.
Klaus Krippendorff’s keynote on »Languaging, Reality, Dialogue and Interaction«
– »The lost art of efficiency in interaction design« from Giles Colborne
– Peter Bil’ak presenting his typographic work (…plus, check out his wonderful Magazine of Unexpected Creativity »Works that Work«)
– Jason Mesut seeking to bridge the gap between Industrial Design and Interaction Design – our very own subject…
– or Dan Rosenberg drawing the difference between applications (simple!) and solutions (complex!) – although I’d prefer talking about systems…